The Alcatel-Lucent Technologies Market Advantage Program (MAP) helps service providers and other customers identify market opportunities, develop marketing plans and accelerate sales success.

Co-Marketing: In addition to the Market Advantage Program for qualifying accounts, co-marketing support is offered for most Alcatel-Lucent customers. Many of the marketing tools described can be made available. Check with your Alcatel-Lucent Sales Representative for more details.

Program

We offer our customers an advantage in marketing communications and sales acceleration. MAP provides a host of tools, training, and support that help providers gain a competitive advantage.

Benefits

• identify the most promising new market and revenue opportunities
• stimulate demand for consumer and enterprise services
• generate profit--sooner

Support

• exclusive market research and analysis
• marketing communications collateral including vertical market materials
• sales training and sales aids
• innovative ROI and TCO tools from Bell Labs
• trial market development and analysis
• lead generation

The Alcatel-Lucent Technologies Market Advantage Program (MAP) helps service providers and other customers identify market opportunities, develop marketing plans and accelerate sales. We offer customers access to exclusive tools: market research and analysis, innovative ROI tools from Bell Labs, market trial support, sales training and collateral and lead generation programs -- which can help gain a competitive market advantage.

The Market Advantage Program includes:

Market Intelligence including Market Sizing and Segmentation that helps service providers identify, size and segment new market opportunities -- and assess their potential for generating revenue. This information is highly valuable for building a solid business case and targeting profitable markets.

Market Entry Strategies and Tactics. Alcatel-Lucent has worked with several of its customers to provide market entry strategic and tactical plans covering market research, market segmentation, product naming, offer development, competitive positioning, pricing and more.

Bell Labs Return on Investment (ROI) and Total Cost of Ownership (TCO) tools, which use the power of Bell Labs innovations to accelerate sales by illustrating the financial value and productivity improvements of using new services.

Lead-Generation Campaigns that target the most profitable market segments and produce quantifiable sales opportunities and ultimately the best ROI. Webinars, seminars, direct mail, telemarketing, print advertising, and trade show participation are all tested media for these efforts.

Sales Training that helps stimulate demand for services, with proven sales aids and comprehensive solutions training for your sales personnel. We can even partner with you for joint sales calls.

Vertical Reference Packages: To support targeted marketing efforts, Alcatel-Lucent has developed sales collateral that help your Sales Teams prove the value of your service to specific industry segments.

Trial Market Support and Case Histories: Some of the most powerful sales tools are derived from trial participant feedback and testimonials. Alcatel-Lucent has a successful history of supporting the identification of participants and generation of feedback and data to support value propositions.

MAP helps service providers:

Identify promising new market and revenue opportunities by:

- identifying, sizing and segmenting new market opportunities

Stimulate demand for both consumer and enterprise services by:

- providing solutions training for your sales personnel

- creating quantifiable value propositions

Accelerate revenue opportunities by:

- using Alcatel-Lucent business modeling expertise to prove financial value in specific services for enterprise and consumer markets

- leveraging proven sales aids

MAP offers Alcatel-Lucent service provider customers critical support for gaining competitive advantages in marketing communications services and applications. We offer:

Exclusive tools, including:

- market research and analysis

- innovative business modeling tools from Bell Labs

- sales training